William Hill Review

Visit William Hill
Bet £10, get £30 in free bets
#ad. 18+. Play Safe. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

William Hill Promo Code and Sign Up Offer

William Hill Review Introduction

William Hill is a long established gambling business with an impressive history dating back to 1934 when it was founded in the UK. This rich heritage saw William Hill become one of the market leaders, particularly for Football and Horse Racing. Today William Hill or Hills as it is known in the industry, offers a fantastic range of betting services as well as live streams for Football and in particular Horse Racing for which it has a dedicated live TV service. With many offers and free bet promotions you will be well served for all your gaming needs as a William Hill customer. So let’s take a look at this gaming giant and assess what it offers to the gambling enthusiast.

William Hill Review Rating


  • Good navigation in app (iOS and Android), mobile and desktop.
  • Competitive odds, with booster features.
  • An excellent selection of markets in Football, Horse Racing and other sports.
  • Decent amount of promotions and free bet offers.


  • Mobile app wasn’t always a great user experience but has improved significantly
  • Quite a few country restrictions, such as Germany.

William Hill Star Ratings

Bonus offersstarstarstarstarstar4/5
Betting varietystarstarstarstarstar5/5
User betting experiencestarstarstarstarstar4/5
Mobile user experiencestarstarstarstarstar3/5
Payment optionsstarstarstarstarstar3/5
Customer supportstarstarstarstarstar4/5
William Hill overall ratingstarstarstarstarstar4/5

William Hill Facts

HeadquartersUnited Kingdom
Ownership of William HillWilliam Hill is an online gaming company which is headquartered in London, United Kingdom. The business operates two divisions, these are the UK and an International division based in Malta. William Hill was previously a Plc and listed on the London Stock Exchange until it was acquired by US based Caesars Entertainment in April 2021. However in July 2022, William Hill was subsequently approved, by the monopolies and mergers commission for acquisition by the gaming company 888 Holdings for the sum of £2.2 billion.
Betting OfferingLive Betting in-play, odds booster, cash out, bet builder, live streaming sport.
Game typesSports Betting, Vegas, Live Casino, Bingo, Poker, Scratchcards, Macau.
Casino gamesLive Casino, Vegas, Games, Slots, video Poker and Lotto
Odds providerWilliam Hill
Deposit OptionsWilliam Hill accepts the following payment methods. Visa, MasterCard Debit, Diners, Visa electron, Visa debit, Maestro, Apple Pay, William Hill cashdirect, Paysafecard, Entropay, PayPal, Skrill, NETELLER, ecopayz, Fast Bank Transfer, eps, Instadebit, Trustly, Giropay.
Withdrawal methodsVisa, MasterCard Debit, Diners, Visa electron, Visa debit, Maestro, Apple Pay, William Hill cashdirect, Paysafecard, Entropay, PayPal, Skrill, NETELLER, ecopayz, Fast Bank Transfer, eps, Instadebit, Trustly, Giropay.
Help and Support ServicesLive Chat and Twitter

Review of William Hill Free Bets, Sign-Up Offers, Bonus Offers and Promotions for today.

One of the most important aspects of selecting a bookmaker is assessing the promotional offers available and in particular what sign up bonus offers exist. So now we will take a look at the current William Hill free bet offers, bonuses and other promotions below which we will explain how to claim these offers and some of the key terms and conditions to be aware of.  

William Hill Signup Offer
Bet £10, get £30 in free bets
#ad. 18+. Play Safe. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
William Hill Signup Offer
Bet £10 Get £40, Credited as 4 x £10 bets (mobile only)
#ad. 18+. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. Further terms apply.

How to claim your William Hill Free Bet, Promotional Offer or Sign-Up Offer and the Terms and Conditions

Step 1: Typically to claim a William Hill free bet or other promotional offer, you will need to open a new account. To do this, simply click on the offer banner and it will take you to the sign up page.

Step 2: Usually to claim the offer William Hill may require you to deposit funds into your newly opened William Hill account and place a minimum qualifying value bet. This is often as little as £10 but depends on the offer. It can also be that you will be required to place your bet at a certain level of odds, this is often at levels such as 2.0 (1/1) or higher.

Step 3: Once you have followed the steps set out in your William Hill Free Bet or Promotional Bonus offer, which are often very similar to those outlined here in Steps 1 and 2, your Free Bet or Bonus will then be credited to your account, this typically happens after your qualifying bet has been settled.

Promotional Period

William Hill will likely retain the right to withdraw their Sports Promotion at any time, this is to ensure that if they have a free bet offer or bonus offer, cash out or whichever promotion type they are running, they have an interest in making sure the popularity of the offer doesn’t escalate and turn into an extremely expensive promotion for them to run. Therefore if you like the offer and it fits your budget then best not hang around too long, as the offer will have an end time which can be based on demand levels.

Restrictions on your William Hill Free Bet

As with most offers, they can be restricted to certain territories, so it’s always worth taking the time to glance through the terms and conditions. In order to claim your William Hill Free Bet or Bonus offer you can be required to open an account, deposit a certain amount of funds and place a bet of a certain value, this is often referred to as a minimum stake and could also require a minimum odds level to qualify.

For existing and new customers if they have acquired free bets through other promotions, it is often the case that they will not be able to use that free bet as their wager for another promotion. So basically Free bet stakes do not qualify for use on further promotions which require you to place a bet. In short, William Hill Free bets will not qualify for use in any other special offer.  

There is often a time limit in which you have to use your qualifying bet, for example some offers will state that your qualifying free bet must be placed within 30 days of opening your account. There will be age restrictions such as 18+ and also payment methods may be restricted to certain types, so always take the time to check.

Review of the William Hill User Experience.

William Hill provides its customers with a top quality user experience within its sportsbook, their service is easy to use and presents the user with logical navigation paths throughout the features and menus. As a top, long established global sportsbook, particularly in the UK and Europe, with a highly reputable brand within the betting sector, the quality of the William Hill betting product is clear in the user experience. So if you are looking to login quickly, find a great betting opportunity or betting promotion William Hill is a great place to find that entertainment.

All critical user functionality from placing bets to finding promotions and withdrawing cash is very easy to accomplish. The site navigating regardless of whether you are using the sportsbook on mobile, app, or desktop, is a very intuitive user experience, as is accessing a large selection of betting opportunities and events, both pre-match and in-play, across most sports.

Review of William Hill App

The William Hill Mobile Betting App is perhaps the best way to and is perhaps the best way to enjoy everything that mobile betting can deliver. With dedicated William Hill Apps available for both Android and iOS and you won’t be disappointed.

Betting on the William Hill App is enjoyable and easy with a full range of betting activities on offer, including a fantastic in-play experience. The William Hill App also provides a large range of useful betting information for customers with great betting form guides and features to help customers get the most from betting via the William Hill App. There is also William Hill Live TV and streaming all available via the William Hill App.

The William Hill App also provides customers with the complete range of bonus offers and betting promotions, all easily accessed via the menu system. When it comes to important features like money withdrawal and depositing funds the William Hill App won’t let you down. These critical features are made simple and straightforward on the William Hill App.

Review of William Hill Football Betting

When it comes to Football Betting this has traditionally been one of the cornerstones of the William Hill betting service. With betting available across a full and comprehensive list of global leagues and competitions, the William Hill football betting coverage runs from the top flight to the lower leagues in most countries so you will always have some great betting action to look forward to at any time.

Football Betting with William Hill also means you can access a fantastic array of useful form guides and statistical information provided by Touch-Line Data Systems, one of the premium suppliers of bet critical information to help betting enthusiasts make better betting decisions.  

Football betting enthusiasts will also enjoy the wide range of in-play betting activity offered on the William Hill sportsbook and will benefit from accessing the many football betting promotions and offers that are available by simply clicking ‘Promotions’ in the main menu. William Hill free bets and promotional offers are available to customers on a wide range of football markets, for both pre-match and in-play, accas and more.

William Hill FAQ’s

This section will deal with how to withdraw cash from William Hill and the length of time you can expect wait for Hills to deposit funds into your bank account after you have gone through the withdrawal process.

Certain things are critical to the consumer experience provided by your betting service and none more so than being able to access your winnings and withdraw them from your betting account. William Hill have made the withdrawal timeline and process very simple, regardless of whether you are using the sportsbook via their App, Mobile or Desktop. Below we have provided some details on how to withdraw your cash and also the time line to receiving it.

William Hill withdrawal times for UK Customers
Visa/Mastercard Debit/Credit, Maestro1-3 working days
Visa Direct (bank specific)30 mins to 4 hrs
PaypalSame Day
NetellerSame Day
SkrillSame Day
EcoPayzSame Day
Bank Transfer3-5 Working Days
Instadebit3-5 Working Days

How can I close my William Hill account?

To close your William Hill Account the process could not be simpler. Just follow the simple steps below:

  • 1. Login to your account, click on the balance icon at the top of your screen.
  • 2. In the dropdown menu, simply click on the ‘Safer Gambling’ option.
  • 3. From here click on the item titles ‘Account Closure’.
  • 4. Select a closure reason from the dropdown box.
  • 5. Then enter your password.
  • 6. Finally Click on 'Confirm - I want to close my account'. After that you will see a closure confirmation notification on your screen.

What are the customer service and contact options at William Hill?

Live Chat

If for any reason you need to contact William Hill for any Customer Service query, perhaps the easiest and fastest way to do that is via their on-site Live Chat. To reach the ‘Live Chat# feature simply go to the foot of the William Hill homepage, then select ‘help’ after which you will see the ‘Contact’ option in the page footer. Select ‘contact’ and you will arrive at the ‘Live Chat’ section where you simply click the ‘Message Us’ button to begin.  

As an alternative to ‘Live Chat’ you can also use the Twitter Social Media Account for William Hill which is @williamhill.

Bookmaker Offers & Free Bets
Bet £10, get £30 in free bets
#ad. 18+. Play Safe. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
Get a £20 free bet when you bet £5
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. 
Bet £10 and get it back as cash if it loses.
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£30 in free bets when you place your first £10 bet.
#ad. 18+. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. T&Cs apply. 18+, BeGambleAware.